About The Client
France based Biobulle is an organic store group established in Nice. It provides beautiful, bright stores which offer, amongst others: ranges of fresh products, delicatessen, cosmetics, baby items, bulk products (seeds or dried fruit), frozen food, food supplements and cleaning products.
Biobulle was one of the first retailers to offer these organic, ecologically friendly, healthy products and its success has resulted in the brand expansion into multiple sites in France.
In 2016 Biobulle were looking to build a clean, attractive, bright and welcoming space for customers. Any retail fixtures needed to reflect the brand values and provide a warm inviting feel to the space with natural colours and accessories.
With a huge range of produce they were looking for solutions that would provide traditional retail shelving for packaged goods, bottles and boxes. They wanted custom shelving units for their fruit and vegetables together with curved units to enhance the space.
Retail shelving units needed to consist of both wall and gondolas and encompass extra storage so excess stock could be hidden away as required. They were also looking for strong wall units suitable for the implementation of zero package solutions such as gravity and scoop bins.
CAEM provided a range of its M25 solutions in regular and four post varieties. Several custom units were also developed to the exact needs of the customer.
M25: Tall wall and gondola units were installed to provide huge amounts of merchandising space. Integrated drawers were installed to provide further storage. The tall units also had areas for the installation of POS materials.
The four post system not only provides huge amounts of strong storage but also allows different areas of merchandise to be effectively differentiated. Biobulle opted for both a Brown finish and Timber style shelves combined with real timber accents to bring more warmth and a more natural feel to the space.
The result is a warm inviting space that moves away from traditional plain white or cream shelving. The use of timber effect shelves complements the brown powder coat, giving a natural look and feel whilst retaining strength and longevity.
The Fruit and Veg display offerings keep the items cool and fresh while displaying them effectively. Further custom retail fixtures blend with the traditional shelving and give the store an individual look and feel that makes it instantly recognisable.
Since its inception Biobulle has experienced a huge interest in its offerings, so much so that it has now expanded into other stores and locations.
- Uses CAEM M25, robust modular retail shelving
- Gondolas and wall units
- Huge amounts of merchandising space
- Integrated drawer units for further storage
- Custom Brown powder coat
- Extensive bespoke units including Fruit and Veg
- Timber effect shelves
- Timber accents