Rome based Hypermarket opts for CAEM M25 retail shelving


About The Client

This customer is a major hypermarket based in Rome. The company stocks a huge range of fresh, packaged and loose goods. See our solutions for Supermarkets here.

The Project

The team at the hypermarket were looking to modernise their premises. They wanted to update the shelving to attract and retain more customers, improve visibility of products and ultimately increase sales.

They required a range of retail shelving options in modern colours to complement the brand values. They wanted areas with wooden accents to provide a warm inviting look and feel. Plus they wanted enhancements such as lighting in certain areas of the store to make products stand out.

The Solution

As experts in the provision of Hypermarket and Supermarket Shelving, CAEM provided a range of retail shelving systems but predominantly its M25 Wire shelving solution. This was custom coloured in hard wearing Anthracite powder-coat and provided with a range of accessories to cater for the huge range of different packaging and product on display. The wire shelves give a clean modern look to the fixtures, they provide extreme strength while allowing more light to permeate through to the products. They also reduce maintenance.

Wooden accents and shelf canopies were implemented in some isles to give a warmer less clinical feel. This even included an integrated cupboard on the wine isle to keep the more valuable products safe.

In some isles CAEM supplied its Ardente LED shelf lighting systems to further emphasise the products and draw customer attention.

The Result

The supermarket is now a warmer more inviting place to be with a modern look and feel. The M25 Wire shelving increases the visibility of the products even when shelves are fully merchandised.

The various product groups are each displayed more effectively and attractively and the LED shelf lighting in places enhances the look of the display, and further increases the visibility provided by the wire.

Key Points:

  • M25 wire retail shelving and shelving accessories provide the perfect merchandising solution for every department and product.
  • M25 is robust yet beautiful. A modern, clean look and feel.
  • Reduced Maintenance.
  • Timber accents and canopies provide warmth and break up the steel.
  • Ardente LED Lighting enhances products as required.

This project uses the space saving, and highly flexible M25 shelving solution and accessories. For more information get in touch.

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