Elevate Your Brand and Attract Customers with Custom-Branded Shelving

The ability to stand out in an often crowded market is crucial to success. A recognisable brand identity not only attracts customers but also builds loyalty. 

Branded shelving and POS can be a game-changer for brands within retail stores, offering a number of benefits that extend far beyond a storage solution. In this article, we'll examine the advantages of investing in branded shelving:

1. Distinctive Brand Identity

Branded shelving serves as a powerful visual tool to reinforce your brand identity. Through carefully crafted designs, colours, and logos, you can create a cohesive and instantly recognisable look within a store. This not only helps in brand recall but also sets your product apart from its competition.

2. Enhanced Customer Experience

Creating an immersive and enjoyable shopping experience is paramount. Branded shelving can be tailored to align with your brand's ethos and aesthetics, creating a seamless and inviting environment for customers. 

3. Effective Visual Merchandising

Visual merchandising is an art that can significantly impact sales. Branded shelving provides a consistent and organised backdrop for showcasing your products. It allows for strategic placement of items, highlighting key products or collections, and facilitates cross-selling opportunities. With branded shelving, you can tell a compelling visual story that resonates with your target audience.

4. Reinforces Brand Trust and Credibility

Investing in branded shelving signals your commitment to quality and attention to detail. When customers see branded concession areas or POS, they reinforce the brand, and instil a sense of trust and confidence. 

5. Customisable and Flexible Solutions

Branded shelving can be tailored to meet your specific needs and adapt to changes in your product offerings or a stores layout. This flexibility ensures that your shelving remains relevant and functional as your brand evolves.

6. Marketing Opportunity

Your shelving can be more than just a storage solution, it can be a marketing tool. Enhance you brand and message by including promotional messages, product information, or even interactive elements like media screens, QR codes or augmented reality features. This turns your shelving into a dynamic, engaging element within a store.

7. Consistency Across Locations

For brands with presence in multiple retailers, branded shelving helps maintain a consistent brand image across all stores. This uniformity not only strengthens your brand presence but also makes it easier for customers to identify and connect with your brand and products, regardless of where they encounter it.


In retail, with constant intense competition and evolving competitor marketing,  manufacturers are in a constant battle to stay ahead and stand out. Branded shelving is a versatile and often underestimated tool that can have a significant impact on how your brand is perceived and how it stands out compared its competition. 

CAEM has developed branded shelving and POS for numerous brands over the decades. Our in-house development team can design, prototype and build you the perfect displays to help you stand out from the crowd. We can mass produce, and even stock them ready for roll-out when and where you need them. Get in touch for more information and to start your journey.

See how CAEM supported Flexseal in the development and roll out of its POS units here.


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