About The Client
Body Project are one of Australia’s most prominent supplement and sports nutrition retailers. Its retail stores are stocked with the largest range of supplements and health products including: protein powder, mass gainers, pre-workouts, fat burners, amino acids, other sports nutrition products, vitamins and general health and wellbeing products.
As part of its branding and design exercise Body Project wanted to ensure that its retail stores reflected its company focus and ethos, and present this in an attractive and easy to navigate shop format.
The aim was to carry many different brands, make it as easy as possible for customer to find the products they were looking for and ensure that they kept returning.
The CAEM team accepted the challenge and looked at ways that Body Project could implement an attractive shop shelving system that reflected the company brand and ethos and reflected the differing products supplied.
Using a combination of CAEM's M25 modular store shelving system in variety of colours and timber accents the solution is both attractive, hygienic, clean and makes it simple to differentiate the various focused areas of the store.
The solution is further enhanced with the use of CAEM Ardente LED shelf lighting systems to both enhance the look of the shop shelving and further increase visibility of products.
- Uses CAEM M25, robust modular store shelving
- Uses Ardente LED shelf lighting to enhance its retail displays
- Aesthetically pleasing
- Improved visibility of products
- Long lasting powder coated shop gondolas
- Multiple colours accentuate the different products